Build the skills that successful entrepreneurs use to build thriving companies in competitive markets.
Step into the role of a junior consultant and team up to tackle a real-world problem for a client. Discover that great ideas often start with everyday frustrations and the question, "How could this be better?" Talk to the people you're designing for, dig into what they really need, and frame the challenge in a way that opens up possibilities. Map out the customer's experience, build and test rough prototypes, and use feedback to make your idea stronger with every round. Give your solution a name, logo, and tagline that stick, then craft a story that shows why it matters. Along the way, you'll practice the creativity, adaptability, and teamwork that entrepreneurs rely on to turn ideas into impact.
What you'll do
Know Your Audience
Use interviews, surveys, and observation to uncover what people care about most, then turn your findings into a clear challenge worth solving.
What's the Plan?
Follow the same process professional designers and consultants use to empathize, brainstorm, prototype, and test your way to a better solution.
Build Your Brand
Create a name, logo, and tagline that capture what makes your solution stand out and help customers remember it.
Meet the Sharks
Tell a compelling story, sharpen it with client feedback, and present your final solution to a panel of judges.
