Step into the role of an entrepreneur and turn a food idea into a business.
What would you put on the menu if you had one food truck, a limited budget, and a line of hungry customers waiting? Start by researching what customers want, analyzing the competition, and finding an opportunity in the market. Then, develop a food truck concept with a memorable brand and menu designed to attract your target audience.
From there, you’ll tackle the numbers behind the business, including pricing, costs, and profit, while testing how well your signature item can be made with limited equipment and resources. Finally, bring your concept to life in a startup competition, pitching your business and serving a tasting sample to a panel of judges. The question is simple: would your food truck make the cut?
What you'll do
Find Your Market
Survey potential customers, investigate competitors, and identify the audience your food truck will serve. Use your research to find an opportunity worth pursuing.
Build Your Brand
Develop your food truck’s name, logo, theme, and menu. Make creative choices that give your concept a personality and appeal to your target customers.
Crunch the Numbers
Explore pricing, costs, and profit while learning what it takes to make a food business financially viable. Test your signature menu item using limited equipment and resources.
Pitch Your Startup
Bring your food truck concept to life in a final startup competition. Pitch your business and serve a tasting sample while judges evaluate your concept, research, and business plan.
