Build your own iconic brand from the ground up inspired by captivating ad campaigns, informed by market research, and motivated by boundless creativity!
Ever felt like an ad was made especially for you? Ever wondered how companies pick the perfect actors and models for their ad campaigns? Or how they decide to respond to major world events? Outstanding marketing is the key ingredient in every successful business. Whether it’s with a catchy jingle or a massive ad blitz, marketers shape a company’s image and get people excited about its brand.
Start by digging into data from your target market and connect what you learn with consumer psychology. Then, try out messaging techniques like humor and storytelling to create irresistible advertising. Finally, build a strategy that will drive a full-fledged marketing campaign. From digital and print ads to social media buzz, create persuasive communications that speak with one voice and motivate your audience.
What you'll do
Perform Market Research
Get to know your customers inside and out to craft messages that speak to them. Dive into marketing data from top companies to see how they spread the word.
Examine Consumer Psychology
Dig into consumer psychology research to discover what gets people excited about a product or service. Then, craft a powerful message that grabs your audience’s attention and motivates them to buy in.
Craft Your Brand Identity
Design a cool logo and catchy slogan that will launch your brand and stick in your customers’ heads. Identify the unique colors, phrases, and fonts that will set you apart in a competitive market.
Build A Marketing Campaign
Create a comprehensive advertising and marketing campaign that tells the story of your business powerfully and memorably. Then, share your vision by pitching your campaign to your classmates.
