About this Workshop
Campus: Sarah Lawrence College | Rising Grades: 8,9
Collaborate with peers to generate business strategies for products and services that address market needs. Develop the necessary tools to get an idea up and running, and identify the skills successful entrepreneurs use to build companies that thrive in a competitive market. Pinpoint your leadership strengths and consider areas for future growth. As you develop your business plan, craft a mission and vision that align with your objectives. Identify your customer demographics to analyze how your product fits within the marketplace. Then, strategically position your brand ahead of competitors. With the right foundations in place, you’ll have what it takes to transform your ideas into a successful business.
Required Materials: - Laptop/tablet
Business Plan Development
Develop a business plan from the ground up, considering each facet of a successful business and how you will manage your future company.
Explore your leadership style and strengths while identifying the best techniques to optimize your sales and build a positive customer experience.
Business Pitches + Presentations
Prepare to reach out to potential investors at our own EXPLO "shark tank" event.
Marketing Methods + Motivations
Apply consumer psychology and research techniques while designing a marketing strategy to persuade your target customers.